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The project “What’s their secret?” is an online video registry of examples of good practice in audience engagement at public libraries in Serbia. Case studies of innovative, inspiring, successful and applicable models of audience engagement are presented in a clear and appealing way. The project consists of “video tutorials”, which reveal specific practices of particular libraries through interviews with librarians, authors, workshop organisers and users.
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The objective of the project is to showcase a model of good practice of a particular library, which may inspire others in their efforts to build and foster their relationship with users: an easily accessible online space, where representatives of other public libraries and the library sector, more generally, can search for information, learn how certain libraries excel, how they operate in practice and what factors contribute to their successful user engagement. We aim to challenge the stereotype that the success of a public cultural institution depends primarily on the availability of financial resources, technical equipment and large space, and to demonstrate the importance of good will, enthusiasm and the expertise of the staff.
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This carefully selected, thorough and easily accessible educational material is aimed not only at library personnel but also at the employees in the cultural sector, more broadly – at all those who aspire to improve their relationship with users but do not have the possibility to gain direct, first-hand access to these examples, get inspired and apply what they learnt from them.
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In the first, pilot phase of the project, 6 examples of good practice have been presented. Our intention is to expand the registry with 10 more inspiring case studies of audience engagement. The selection of these examples was based on the desire to showcase diverse library services, diverse target audience and diverse formats (hands-on workshops, gatherings, online platforms, etc.). We relied upon the following criteria: the originality of the idea, successful realisation, users’ interest and response, the impact on the local community and the possibility of application at other public libraries.
They succeeded…
HOW TO STAND UP TO “HATE SPEECH” ON THE INTERNET?
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